Driving Growth, Precision & Strategy
in Business Development and Expansion.
Interim Management | Business Development | Expansion Strategy | Sales & Marketing Leadership
ABOUT ME
I drive growth, precision, and strategic clarity in business development, international expansion, and transformation. With a focus on interim leadership and operational effectiveness, I help companies scale what works and fix what doesn’t — with speed, structure, and measurable impact.
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Business Development
Uncover and convert strategic opportunities into scalable, revenue-generating business lines.
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International Market Expansion
Lead high-impact go-to-market initiatives that open new territories and accelerate international growth.
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Crisis & Interim Management
Architect and drive integrated sales and marketing strategies that fuel market share and brand equity.
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Sales & Marketing Leadership
Design and implement lean, efficient processes that reduce friction, cut costs, and unlock operational agility.
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Process Optimization
Increase your site's page views and search engine score with a great load time. Our code is lightweight and optimized for speed.
REFERENCES
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In Business Since 1998
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Experience Across EMEA & North America
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50+ Successful Projects Delivered
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€100M+ Portfolio Under Strategic Management
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Broad multidisciplinary perspective
HOW IT WORKS
01
Strategic framework
Outputs:
- Rapid audit of the company, product and market
- Validation of product-market fit
- Clear business goals (review of OKRs/KPIs)
- Setting priorities and target segments
Tools
- SWOT / GAP analysis
- Business Model Canvas / Value Proposition Canvas
- Stakeholder interviews
- Competitive benchmarking
02
Go‑to‑Market strategy
Outputs:
- GTM strategy: direct sales vs. partners
- Pricing & revenue model
- Communication and messaging matrix
- Choice of channels: outbound, inbound, channel partners
Tools:
- GTM Roadmap
- Persona canvas / messaging matrix
- CRM & lead‑gen tools
03
Testing and Validation
Outputs:
- Pilot campaigns / business meetings
- Testing market reaction (signals, conversions, feedback)
- Corrections to the strategy based on real data
Tools:
- Mystery shopping
- Pilot offers, test bundles
- Outreach experiments (cold emails, LinkedIn A/B tests)
04
Execution and scaling
Outputs:
- Sales team or partner network in action
- Process automation
- KPI reporting and performance optimization
- Integration of marketing, sales and delivery
Tools:
- Sales playbook
- CRM automation / lead nurturing
- Onboarding & SLA framework
- Monthly growth reviews
05
Stabilization & transfer
Outputs:
- Documented process
- Team training and handover
- Plan to replicate into other markets / segments
Tools:
- Handover documentation
- Successor / hiring / external partners
- OKRs for scaling / expansion
CONTACT
Mgr. Martin Měřínský, MBA
– certified private pilot
– enthusiastic golf player
– dedicated father of five
Phone :
+420 605 157243
Email :
merinsky@merinsky.com
VAT ID: CZ24306126
DAT: xi7u6jm / bvgdff7
